Inorganic Growth Definition + Examples

These companies can acquire innovative startups or merge with other established businesses to draw on their strengths, eliminate competition, or broaden their customer base. Similarly, companies seeking to expand geographically may acquire or merge with a company already established in the target location to gain local knowledge, customer relations, and appropriate inorganic growth meaning business infrastructure. Therefore, inorganic growth acts as a catalyst that helps companies seize market opportunities rapidly and establish a strong business foothold. This strategy aids companies in diversifying their products or services, increasing market share, achieving economies of scale, reducing competition, and expanding into new geographical markets.

The takeover or merger reduces competition and at the same time increases market share, from which both companies benefit. Through the acquisition of another company or through a merger, a competitive advantage is created. However, there are disadvantages in that additional management is required, the direction of the business may go in an unanticipated direction, there may be additional debt or a company could grow too quickly incurring substantial risk. The downsides to inorganic growth is the large upfront costs and management challenges with integrating acquisitions. Growth in organic sales is often described in terms of comparable sales or same-store-sales when referring to retail outlets. In other words, these sales occur naturally and not through the acquisition of another company or the opening of new stores.

  1. Understand that “mergers” and “acquisitions” have different meanings, but these two terms are grouped together as an umbrella for any number of business transactions.
  2. Now, there are ways to do this by growing organically — by improving your product line, either by adding new products and/or features, altering your pricing structure, or expanding other things, like your customer service reach, for example.
  3. If company A is growing at a rate of 5% and company B is growing at a rate of 25%, most investors would opt to invest in company B.

On the flipside, inorganic growth might not fully repair declining organic growth or internal issues. Organic growth is ultimately often more difficult to come by because it takes longer and it usually requires a shift in how the company operates. Most companies choose to focus on one of the core strategies mentioned above to fuel organic growth, as pursuing more than one can make it less clear what actions within a strategy are working and which aren’t. Also, as growth typically requires significant expenditures, it may be difficult for a company to fund more than one growth strategy at a time.

What are the best inorganic growth methods for a business?

Expanding your business’s output and engaging in internal revenue-generating activities are two ways to achieve organic growth. When two companies come together to form a single, bigger company, it is called a merger. When an existing company acquires more than 50% of the shares of another company, it is called a takeover. If a company expands its product or service catalogue or enters new markets, this is also referred to as organic growth, because no other companies are involved in this type of expansion. A common misconception is that inorganic growth will repair the currently declining growth of a company.

However, inorganic growth strategies can also be risky and costly and may require significant financial investments and careful due diligence to identify suitable partners and integration challenges. Therefore, companies must weigh the potential benefits and risks of inorganic growth before pursuing such strategies. This means that the company is growing by increasing its customer base, introducing new products or services, and expanding into new markets, all of which is achieved through the company’s own efforts and resources. In short, balanced growth involves using organic growth to build the company as well as inorganic growth in acquiring other companies to help boost growth. Acquisitions can lead to faster sales growth and quicker cashflow, but may be unpredictable. Organic growth is advantageous because it is familiar and inherent to the company, although sales may not be as robust.

Inorganic Growth is achieved by pursuing activities related to mergers and acquisitions (M&A) instead of implementing improvements to existing operations. A well-rounded company will likely adopt or practice all of the strategies at some point. Generally, only the top-tier level companies opt to utilize more than one strategy at once. James Pet Goods, a producer of cat furniture and pet beds, has decided to purchase the pet toy business Ninja Toys. James Pet Goods has decided to expand into a new niche of the pet market with Ninja Toys, naturally diversifying their business.

Whether you choose to grow your organization organically or inorganically, your greatest focus should be on doing so in the most strategic way possible. Formulate the best strategy based on your company’s current health, competition, industry trends, and financial capacity, then design a strong business case around that strategy by projecting short- and long-term financial forecasts. Having this level of detail for whichever strategy you commit to will give you a detailed blueprint to make the most intelligent decisions to support and sustain growth. The desired end result of organic growth strategies is for a company to improve its growth profile using its internal resources, whereas inorganic growth strategies seek to derive incremental growth from external resources. Yes, mergers & acquisitions are a form of inorganic growth as the company takes external measures to grow the company by combining with another firm. If a company merges with another in pursuit of inorganic growth, that company’s market share and assets become larger.


Chain stores, restaurants, and other businesses with multiple locations frequently use opening new locations as a strategy for inorganic growth. For instance, the growth from sales at the new store is not organic growth, at least not right away, if a retail store operates one location in a state and then opens a second location in a different city. Sales of the second store grow organically over time as it becomes a regular component of the company.

It’s possible for other businesses to discover that acquiring another business did not resolve their initial issues, necessitating the development of new strategies. Since inorganic growth typically necessitates more investment in real estate, machinery, and staff, it signifies a change in the way a business operates. It may present an opportunity for a business to enter a new market that is connected to its primary industry, as in the case of a cooking dish company buying a kitchen utensil business. Alternatively, it might provide a business with a chance to enter a new market that is somewhat unrelated to what it currently produces. For instance, a kitchenware manufacturer might acquire a business that specializes in small kitchen appliances. Inorganic growth makes sense especially when two companies are active in a highly competitive market.

What are the pros and cons of inorganic growth

In addition, organic business growth can be achieved using content marketing efforts, which drive organic search traffic. The choice between organic and inorganic growth often depends on a company’s specific goals, athletic positioning, market conditions, and risk tolerance. Many businesses adopt a combination of both strategies to balance steady internal development and opportunistic external expansion.

Free Financial Modeling Lessons

In fact, the reason company B purchased its competitor is because company B’s sales were declining by 5%. If company A is growing at a rate of 5% and company B is growing at a rate of 25%, most investors would opt to invest in company B. The assumption is that company A is growing at a slower rate than company B, and therefore has a lower rate of return. ​​A VDR provider should be a trusted partner in these types of transactions and supply the appropriate tools required. These tools include secure access, enterprise-level encryption, multiple layers of security and user-friendly admin controls compatible with multiple operating systems. Caplinked, an industry leader in the VDR space, provides all these tools and more and can help save time and money in any of these corporate transactions.

It is typically more prudent to fix your company’s internal problems before taking on more customers and business. Remember the phrase, “Can’t get out from under a sky that is falling.” Your organization’s shortcomings and struggles will follow you regardless of growth, so make sure you’re in a stable position to take on more weight. Ideally, an investor should seek companies that are succeeding in all areas, generating strong growth from their core businesses, boosting revenue, and expanding through smart acquisitions that complement organic growth. If you see a company with consistently strong organic growth, it’s generally a sign that the firm has a solid business plan and is executing it well. However, it is often hard for a company to achieve rapid overall growth through internal operations alone.

Small Business Cash Flow Management: Strategies for Success

Throughout Colorado and Wyoming, there are numerous locations of the restaurant chain Doughnut Burger. The proprietors of Doughnut Burger have made the decision to grow their business, starting with a new location in Omaha, Nebraska. This expansion necessitates spending money on a new restaurant location, complete with furniture and equipment, as well as hiring additional staff to run the establishment. Some potential risks include culture clashes between companies, high acquisition costs, managerial complexity, regulatory issues or potential layoffs. In addition, its total capital grows, which gives it a better chance of being able to finance larger investments immediately via bank loans – provided that the takeover or merger does not have any negative effects on the credit score. A SaaS CFO is a chief financial officer with specific experience in the Software as a Service (SaaS) industry.

Company B saw a decrease in revenue by 5%, which is a decline in organic growth. Company B’s growth is completely reliant on acquisitions rather than on its business model, which may not be favorable to investors. There are many ways in which a company can increase sales internally in an organization. These strategies typically take the form of optimization, reallocation of resources, and new product offerings.

The company could develop and launch a line of iced tea products, but this could take time and involve a great deal of expense. That’s why companies will turn to acquisitions—inorganic growth—to maintain their competitive edge and keep shareholders happy. While achieving organic growth depends on a company’s internal resources and improvements to its existing business model to increase revenue and profit margins, inorganic growth is created by external events, namely mergers and acquisitions (M&A). Organic growth is the kind of expansion that results from a company’s ongoing operations, typically through the sale of a good or service.


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