The brief variation: whenever Marie Antoinette said, “allow them to consume meal,” it could happen because she was actually hogging the Michel et Augustin cookies for herself. Youth friends Michel and Augustin met in middle school, and, once they found their person 9-to-5 tasks become unfulfilling, they began a cookie company with a foundation in French pastry. Quickly onward 13 many years, plus the two friends have actually practices in France and ny and so are attracting the entire world and their cookies, pastries, yogurts, mousses, and various other sweets made with quick, pronounceable components. The duo additionally shows aspiring bakers that learning the ability of French pastry is attainable through their unique recipe books and entertaining open household classes. Michel and Augustin’s fantasy is not difficult: to make the world look and come together over a shared love of candies.
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The storyline of Michel et Augustin began just enough. Two males began palling around in secondary school and became good friends. But, just like numerous teenage friendships, the 2 parted steps after graduation to follow their particular routes.
Michel discovered themselves working in finance in nyc, and Augustin was actually doing work in marketing for Air France. But both soon turned into disillusioned using the 9-to-5 work of this business community. They reconnected plus the duo devised a wild intend to find out all 1,263 bakeries in France and establish a guide to the number one confectioneries the nation was required to supply. They penned a manuscript about any of it â their own basic cooperation!
After doing their particular quest, in 2004, Michel and Augustin aproned-up along with from a new adventure: cooking in Augustin’s kitchen. Their purpose was to generate a line of snacks as well as other sweets made out of 100% natural ingredients and love. And, after tirelessly screening and sampling significantly more than 300 quality recipes, their particular first concoction came into this world: the tiny round butter cookie. Michel et Augustin came to be!
The two discovered rapid success, as well as continue to innovate a lot more delicious creations, for example a decadent yogurt in a container, that has been found just once Michel and Augustin understood their own prized cow could generate over butter. They market their products or services utilizing the trademark “kookiness” in addition to happiness they infuse in their yummy snacks.
Spreading a Love for French Pastry round the World
Michel et Augustin concerns more than simply creating a delicious cookie. The organization is actually bent on attracting from France’s wealthy cooking history to create masterful sweets.
“It isn’t really nearly cookies â it’s about a passion for French pastry,” stated Lily Dionne-Jermanovich, Michel et Agustin’s Communications and Content Director. “almost anything we make is linked to French pastry methods. We have a very powerful union with pastry making as a company.”
But Lily told united states an attraction for and expertise of French pastry is not only kepted for your item designers (they call them the “recipe group”) at Michel et Augustin. Part of the businesses kooky tradition is sharing the passion and expertise of pastry producing very every member of the team, in France and Brooklyn, can train to be a French pastry cook and make national examination (acknowledged a “C.A.P.”). This way, everybody is able to take part in innovating brand-new dishes and speak knowledgeably with fans, consumers, and consumers.
“once weekly in France as soon as four weeks in nyc, the Banana Farm (“office”) becomes a pastry course where we have been dealing with a vintage curriculum of French pastry and training for any certification,” she mentioned. “no matter if you are an internet site . developer or perhaps in revenue â the ability is encouraged for several.”
Though Michel et Augustin supplies a more expansive product line in France, the organization sticks on the same basics and concepts of creation for several services and products.
“finished . all our services and products share is actually a proper focus on style and also to the ingredients,” Lily said. “We focus on the top quality and simpleness of elements, and try to keep carefully the ingredient list as pronounceable as possible.”
This effects not just in a tasty decadence, but additionally a goody it is possible to be ok with consuming along with your significant other.
A Collection of Treats Perfect for revealing along with your Sweetheart
Thereis just anything about revealing sweets that begins a single day right or concludes an ideal date. And Michel et Augustin’s designs happened to be intended for simply these events.
“It really is a minute of extravagance at the conclusion of a date,” Lily mentioned. “It really is tasty and made with clean elements, which helps to make the second much much better. It feels very good to indulge.”
With the amount of worthwhile snacks available, there’s really no must choose only one. While there are many even more choices in France â from chocolate mousse to decadent yogurts and, naturally, unique cookies â there are lots of possibilities in america as well.
Lily ended up being rapid to suggest the most wonderful goodies provide to or take pleasure in thereupon someone special.
“All of our popular cookie is our very own 4-Cookie Squares,” she said. “they’ve been like small square tarts, arrive three tastes, and can be thus conveniently provided. We likewise have Cookie Buttons, that are hazelnut candy processor snacks with hazelnut ganache internally. They arrive in bags of two â one for me, choice for you!”
For couples whom really enjoy their own morning routine together, Lily informed all of us Puff Palmiers tend to be a beautiful a.m. choice.
“they’ve been puff pastry and taste like Elephant Ears,” she said. “They can be awesome light and flaky and perfect for revealing more than breakfast with coffee or at tea time.”
Whether both you and your honey tend to be chocoholics or value the fragile butteriness of caramel (or everything in between), Michel et Augustin provides a worthwhile combat for revealing (or sneaking down with for your own clandestine cookie affair).
Become involved At the Banana Farm
Michel et Augustin’s viewpoint is the fact that happiness of desserts is within the posting. As a result it should not be any surprise area wedding is a sizable the main organizations company objective. Many people are welcomed to cease in and chat (and taste snacks) at their particular Banana facilities (workplaces) in Paris, Lyon, or Brooklyn.
This mindset started at the beginning from the company and is section of the key. And Lily noted this viewpoint is exemplified inside the organization’s open houses.
“immediately, Michel and Augustin opened up the doorways regarding apartment to next-door neighbors, buddies, consumers, and passersby, for folks to provide them comments, to taste snacks, to taste new recipes these were testing, and to go out using them and speak about the things they had been carrying out,” she said. “It’s something that’s really important to us these days.”
Start house during the Banana Farm takes place about first Thursday of any month in France and New York. Lily told you these events provide a manner your business giving back into the community by instructing all of them concerning background and techniques of French pastry.
“We invite everyone else, family, buddies, clients, and people in the future share dishes,” she said. “We do taste assessments, focus teams, and perform games. Its a proper community occasion.”
Not only is it fun and tummy-pleasing to wait, however if you lack a cookie companion, just imagine the rest of the treat aficionados you could potentially fulfill in the Banana Farm. After all, when someone wants Michel et Augustin treats, you are sure that they will have great taste, and you should have something you should bond more than.
Michel et Augustin: focused on Random Acts of Kookiness
In genuine Michel and Augustin form, the duo started a Random Acts of Kookiness step to inspire and excite anyone. From a tribute to Michael Jackson for the cookie square event in addition to their torrid Greek story, Michel and Augustin infuse hilarity and pleasure into all they do. You can view exactly why their own treats are incredibly addictive â they’re made with 100% natural ingredients and great vibes.
Up next for business is another cookbook that aims to greatly help United States readers as well as others overcome the intimidation related to French pastry.
“We’re generating a French pastry cookbook when it comes to US, and it is about enjoying these very difficult dishes,” Lily stated. “we are breaking it down and stating you can do it. If we can, everyone can, therefore’re revealing our very own development.”
Michel et Augustin can seeking to introduce its popular chocolate mousse in america.
“Our fantasy in regards to our chocolate mousse would be to seduce The usa’s tastebuds.”
And, after tasting the business’s snacks also treats, the united states is definitely in for a long romance thereupon mousse.
